Adsale staged International Exhibition on Tools and Machine Tools in Guangzhou, one of the first commercial exhibitions in China after China's open door policy in 1978.

In the same year, Adsale published the first edition of the China Trade Handbook and acted as the exclusive advertising representative of Wall Street Journal (WSJ) of US in China. 3 China supplements were organized in WSJ to introduce China's enterprises and their products. Other than WSJ, Adsale also acted as advertising representative of the Financial Times of London, Handelsblatt of Germany, Nihon Keizei Shimbun of Japan, etc. for the China market between 1979-89.

The first edition of Chinaplas was held in Beijing. The show is now the largest plastics and rubber show in Asia with over 210,000 sqm gross in Shanghai in 2012. In 1983, the first issue of China Textile and Apparel Journal (CTA) was published.

Adsale is the only overseas organizer who maintained a full program of exhibitions in China between 1989 to 1991, when the China market was in relative doldrums.

Adsale organized the first edition of Vietnam Telecomp. Due to the shortage of space in Vietnam at that time, Adsale invested over USD2 million in 1994 in the construction of Kasati Exhibition Centre in Ho Chi Minh City, providing 6,300 sqm of exhibition space.

To meet the general trend of e-commerce, Adsale.com Limited was established to provide an e-commerce platform for the connection of both buyers and sellers. In the same year, to consolidate the systematic management and project organization, Adsale Exhibition Services Ltd attained ISO 9002 quality management certification and became the first exhibition organizer in Asia Pacific region to obtain this international certification.

Mr. Stanley Chu started to serve as the Chairman of Hong Kong Exhibition and Convention Industry Association (HKECIA).

Mr. Stanley Chu was being elected as one of the 10 most outstanding personnel in the China's exhibition industry. He was re-elected again in 2005 and 2007 for his contribution to the industry.

Adsale's Industry Content Website www.2456.com was converted into four focused e-magazine portals namely www.adsaleCPRJ.com (Plastics bilingual), www.adsaleCTA.com (Textile Chinese), www.adsaleATA.com (Textile English) and www.adsaleCMJ.com (Machine-Building bilingual). Four portals provide B2B interactive platform to 896,000 manufacturing industry readers and global suppliers.

China Plastic & Rubber Journal International (CPRJ International), an English magazine for global buyers of plastics technologies, was launched.

Mr Stanley Chu was appointed as the First Vice Chairman, UFI Asia/Pacific Chapter in the same year.

To establish closer ties between high-level end users and suppliers, the Publishing Division started collaboration with leading automotive manufacturers in organizing conference and showcase for plastics applications of the automotive industry. Other conference topics were developed in the following years including packaging, electrical appliances / 3C electronics and new materials.

Adsale's staff training program with the theme of "Managing and Leading Change" won 2013 UFI Education Award organized by the Global Association of the Exhibition Industry (UFI).

To accommodate the need of scale expansion, CHINAPLAS moves to Shenzhen World Exhibition & Convention Center, one of the world's largest exhibition and convention centers, in odd year.

To cope with the digital era, Adsale launched numerous online engagement activities, such as webinars, online business matching, Factory iVisit, etc. Adsale’s flagship exhibition, CHINAPLAS firstly organized a virtual show among world-class plastics & rubber exhibitions, with over 200,000 visitors from the global industries.