Responsibilities:

1. Strategic Planning
- Develop and implement marketing communications strategies for trade shows to drive attendance and engagement
- Analyze market trends and overseas audience insights to tailor messaging
- Coordinate cross-office collaboration between Hong Kong and China teams

2. Market Research and Brand Management
- Identify target markets and buyers, analyze competitor activities, and formulate strategies
- Ensure brand consistency across all marketing channels and materials

3. Content Creation and Public Relations
- Create and oversee promotional materials including brochures, press releases, digital media, website content etc.
- Build and maintain relationships with overseas media, industry influencers and partner

4. Buyer Management
- Manage buyer database and segmentation programs to enhance visitor experience and attendance
- Develop strategies to nurture leads before and after events

5. Event Coordination and Resource Integration
- Plan and coordinate event activities and timelines, ensuring smooth execution
- Integrate internal and external resources, maximizing synergy across teams, partners and vendors

6. Performance and Cost Management
- Monitor marketing performance metrics, ROI and adjust strategies as needed
- Manage budgets for marketing communication activities

7. Others
- Perform order corporate duties as assigned by the Management
- Occasional travels are necessary


Requirements:

- A minimum of 10 years in marketing communications/ marketing, preferably in the trade show or event management industry
- Experience in managing a team
- Good at leveraging AI tools with the ability to clearly articulate AI concepts, benefits and limitations
- Proficiency in both Cantonese and Putonghua, as well as English. Additional foreign language skills are a plus
- Strong written and verbal communication skills
- Strong analytical skills to interpret data and convert to market insights
- Excellent project management abilities
- Detail-minded, well organized and be able to work independently
- Creative thinking and problem-solving skills
- Ability to build relationships within the industry and leverage them for promotional opportunities
- A very good team leader and team player



We offer attractive remuneration package including 5-day work week, double pay, performance bonus, medical insurance, medical check-up, birthday leave, training and excellent development prospect to the right candidate. Interested parties please send full resume with current & expected salary, availability and contact no. to The Human Resources & Administration Manager by clicking APPLY NOW.

Corporate Website : www.adsale.com.hk
Corporate LinkedIn: https://hk.linkedin.com/company/the-adsale-group

(All personal data will be used for recruitment purposes only)

I have read and agree to the Terms of Use and Privacy Policy.*

I have read and agree to the Consent Letter for Processing Personal Data.*