As a Digital Business Analyst in Adsale, you will be at the forefront of driving digital transformation initiatives for a well-established trade media group. Your role will be pivotal in bridging the gap between business needs and technological solutions, particularly in the context of Adsale's flagship digital platform.

Responsibilities:

- Collaborate with stakeholders to understand business needs, rationale, and value for digital projects, contributing to planning, design, execution, and evaluation of assigned projects and campaigns.
- Conduct market research and competitor analysis on digital journeys, providing data-driven recommendations for UI/UX improvements and overall digital strategy.
- Serve as an individual feature owner and independent contributor in the product development team, working across internal and cross-functional business units for digital projects.
- Gather and document requirements, create process maps, user journeys, and user stories for development, while collaborating with analytics teams for application activity tracking.
- Partner with UI/UX teams to define wireframes and prototypes, reviewing and finalizing user journeys in consultation with relevant stakeholders.
- Actively participate in the product development process, contributing to overall feature delivery and ensuring alignment with business objectives.
- Develop and execute test cases (functional, non-functional, and UI) based on user stories, identify test data, and document evidence to ensure product quality.
- Analyze the effectiveness of digital journeys by reviewing usage metrics, drop-off rates, and other analytical data to optimize user experiences and product performance.
- Manage end-user support, including handling inquiries about digital product functionality, updating training materials, and conducting training sessions for end-users, stakeholders, and internal teams to ensure smooth product adoption and handover.
- Handle any other product-related tasks assigned by the product owner.

Requirements:

- Bachelor of Business Administration, Computer Science, Engineering or equivalent.
- At least 3 years of experience in business analysis & digital transformation.
- Expertise in any product management tools (Jira, Confluence, Clickup, Trello, Asana or similar tools).
- Tech savvy with quick learning & adapting to changes quickly.
- Experience in monitoring, collecting, analyzing data from Google Analytics or similar Google platforms is a plus.
- An independent and fast worker as well as a good team player with strong interpersonal and problem-solving skills.
- Ability to work under pressure, face & handle clients & business stakeholders to advocate our platform usage.
- Experience in eCommerce, MarTech or any other SaaS services (mobile app or digital web platforms) will be an advantage.
- Strong business acumen, optimistic & open to constant learning.
- Fluent in English, Putonghua and Cantonese.


Interested parties please send full resume with current & expected salary, availability and contact no. to The Human Resources & Administration Manager by clicking APPLY NOW.

Corporate Website : www.adsale.com.hk
Corporate LinkedIn: https://hk.linkedin.com/company/the-adsale-group

(All personal data will be used for recruitment purpose only)

* I have read and agree to the Terms of Use and Privacy Policy.

* I agree as the Adsale Group is headquartered in Hong Kong S.A.R., China, personal information may be accessed by their colleagues and third-party service providers from overseas locations to provide services. The same level of protection is in place and my rights stipulated in the Privacy Policy remain the same.