Swiss retail technology company meepl, the
3D smartphone body scanning clothes shopping companion, has announced it has
partnered with STOLL, the leader in flat knitting machine technology, to offer
bespoke made-to-measure knitwear for the fashion industry on a global scale.
This unique collaboration will be a first
for the knitwear fashion market in combining sustainability with personalization.
Coupling meepl’s 3D body scanning app with STOLL’s “knit and wear” innovative
technology will provide a customer-centric solution to the historical issues
surrounding customized clothing production.
It will allow knitwear to be customized on
an automated and scalable level, using meepl’s highly accurate measurements fed
straight into the “knitelligence” software controlling STOLL’s machines.
Ferdinand Metzler, Founder and CEO of
meepl, said, “Our partnership with STOLL means we will be able to offer a
bespoke shopping experience to knitwear consumers across many global brands. By
combining our state-of-the-art technologies, we can offer an unparalleled
service that addresses sizing and quality of fit, bringing us closer to
achieving our goal of eliminating standard sizing once and for all.”
The knitwear industry has previously
struggled with inefficiencies with made-to-measure sizing, relying on manual
methods of measuring and human input which is prone to error.
meepl’s smartphone-enabled 3D body scanning
technology uses body reconstruction algorithms to produce an almost 100 percent
accurate body image from just two pictures, instantly obtaining up to 100
measurements of the body.
Over the last few years, there has been a
notable global increase in demand for knitwear products, with a recent report recognizing
knitwear as a major segment of the fashion industry.
STOLL’s clients including leading brands
such as Adidas, Nike and Marc Cain, will be able to capitalize on this growth
by offering greater accuracy in sizing with meepl’s 3D technology, resulting in
a better consumer experience.
STOLL added, “With meepl’s easy-to-use and
accurate body scanning technology the consumer’s personal body measurements can
easily be connected to our knitelligence platform. The platform automatically
adjusts the knitting pattern based on the body measurements being provided making
it possible to knit tailored garments in a very short time without any manual
intervention.”