Messe Frankfurt
hosted its first trade fair since February and the first Intertextile Apparel
show of the year: Intertextile Shenzhen Apparel Fabrics. It took place from 15
to 17 July at the Shenzhen World Exhibition & Convention Center and welcomed
a total of 886 exhibitors covering 50,000 sqm.
Together with the concurrently
held Yarn Expo Shenzhen, CHIC and PH Value, the four fairs attracted over
42,000 visits.
"With events
beginning to resume in China, we are glad to be back in a position to support
the textile industry and facilitate well-overdue business interactions. The
show was the first to be held by Messe Frankfurt since February, when events
were forced to be postponed or cancelled due to the pandemic, and we are
pleased that Intertextile Shenzhen was able to go ahead as scheduled," said Ms Wendy Wen, Senior
General Manager of Messe Frankfurt (HK) Ltd after the conclusion of the fair.
Part of the new
strategy around this fair is to capitalize on the potential in the region
offered by China’s new Greater Bay Area concept. Through cooperation with the organizers
of CHIC and PH Value, it was able to offer the full textile supply chain by
bringing the upstream and downstream of the industry, together with these two
fairs alongside Intertextile and Yarn Expo.
Additional hygiene precautions were in place onsite
For the show to
be held safely for all participants, a number of precautionary hygiene and
health measures were carried out. These included real-name authentication
during registration and when entering the fairground, body temperature checks,
the requirement for face masks to be worn to enter the fairground, crowd
control and distancing measures throughout the whole exhibition period, public
areas sterilized regularly, specific areas allocated for dining, and the
requirement for hand sanitizer and medical service points to be available
throughout the fairground.
"The fair attracts
quality buyers, including small brand designers and OEMs, from the Greater Bay
Area as well as the Yangtze River Delta. Quite a number of buyers were
interested in our sustainable fabrics," said Ms Kathy Lin, Heng Li String &
Brand (Shanghai) Ltd, China.
"We were
uncertain if many visitors would come to the fair because of the pandemic, but
the fair has attracted more than we expected. We offer tailor-made
antibacterial products, and have observed a sudden increase in the demand for
antibacterial textile products. Many clients are looking for these and
sustainable products," described Ms Leonie Liu, Head of Marketing and Business
Development, Hohenstein Textile Testing Shanghai Co Ltd, China.
125 exhibitors participated in Yarn Expo
Meanwhile, the debut
edition of Yarn Expo Shenzhen attracted 125 exhibitors to join, covering 10,000
sqm.
"The Yarn Expo Spring & Autumn editions in Shanghai have proved popular
in recent years, with strong increases in both the exhibitor and visitor
numbers. This gave us the confidence to expand the fair to the south of China
where we could utilize the brand-new venue, and provide another platform for
suppliers to capture the growing potential in this region of the country as
well as further afield in Asia," elaborated Wendy Wen.
"This
is our first time exhibiting at a Yarn Expo fair, and we are very pleased with
the result. We think the pandemic has accumulated very strong demand in the
market. We started our A/W promotion earlier this year and we see the market
has the same trend, with most of the buyers sourcing A/W products already,"commented Ms Mary Xu, General Manager, TopLine (Ningbo) Textile Co Ltd /
Consinee Group, China.