Huntsman Textile Effects and Xenon arc partnered to form the dedicated marketing channel NaviColor.
Huntsman Textile Effects and Xenon arc partnered to form the dedicated marketing channel NaviColor.
Huntsman Textile Effects and Xenon arc announced the formation of NaviColor, a dedicated marketing channel to service the unique needs of select customers in the United States textiles and apparel industry.  

NaviColor is a business specifically designed to meet the needs of selected Huntsman Textile Effects customers and to further expand the growing customer base.

It features a dedicated team of professionals in a highly advanced technological environment to support customers utilizing Huntsman’s Textile Effects innovative chemicals, dyes and digital inks in the United States.  

“NaviColor represents a significant investment in our customer experience and will help us enhance how we deliver value to our customers,” said Brook Swinston, Huntsman Textile Effects Commercial Director Americas. 

NaviColor is the latest deployment of Xenon arc’s innovative xa-Direct model that helps the world’s preeminent manufacturing companies reach, grow and more effectively service the needs of their customer bases. 

Leveraging its domain expertise of the marketplace, combined with extensive voice of the customer research and leading-edge technology platform, the xa-Direct model delivers enhanced customer intimacy, valuable insights and improved customer service levels.

NaviColor will exclusively represent Huntsman Textile Effects product portfolio including: dyes, chemical auxiliaries and digital inks.