With
the booming of e-commerce and athleisure trend, as well as the advent of customization,
tailor-made clothing can better address the diverse consumer needs.
According
to the data from GlobalData, in the past two years, the consumer needs for
great comfort, high performance, and superior design has driven the demand for
functional clothing. 68% of consumers
who purchased clothing for sports also wore them for eating out and shopping.
With
the rising athleisure trend, the brands and the retailers should find a sweet
spot between function and fashion for their products in order to gain a foothold
in the industry.
In China, sports-inspired footwear
and sports-inspired apparel are the two largest segments in China’s sportswear
market. According to the report by Fung Business Intelligence, the
combined sales of the two segments totaled RMB 144.5 billion in 2018, or around
54.5 % of the total sportswear sales in China.
Nowadays, consumers are concerned
about the clothing size when they are shopping online as the conventional size cannot
fit all shapes. The apparel brands, therefore, provide return and exchange
services to meet their needs. Ultimately, it has greatly increased the
operating costs of brands.
Meanwhile, the personalized
consumption is more obvious, and consumers are more concerned about the great-fitting of apparel than ever before. Clothing which offers
customized fit experience is more appealing to consumers.
LYCRA® is the brand name of the
original spandex fiber which focuses on “The Science of FIT™”. By integrating
science with apparel market research, fabric certification, body 3D-scanning,
etc., the brand has developed a variety of fibers for different types of
clothing.

LYCRA® focuses on The
Science of FIT™.
“We focus heavily on The Science of FIT™. Our
products and technologies meet the consumer demand for customization, providing
maximum comfort, superior design and unique experience,” said Dr. Jack Yang, R&D Director, Asia, The LYCRA Company.
As a technical veteran in the
industry, Dr. Yang has leaded his team to achieve significant development in the
world's largest market. LYCRA’s new Advanced Textile Innovation Center (ATIC) established
in Foshan, China in May this year is the best proof of the company’s support
for the development of the Chinese textile industry market.

Dr. Jack Yang, R&D
Director, Asia, The
LYCRA Company.
Committed
to R&D, possessing several patented technologies
The LYCRA Company has more than 1,000 patented and
patent-pending technologies. In addition to the renowned LYCRA® dualFX® technology, the company has recently
developed LYCRA® FREEF!T®
technology, LYCRA® XFIT technology, LYCRA®
FitSense™ technology and LYCRA® MyFit™ fiber.
Thanks to these fibers and technologies, mills, brands and retailers can create fabrics and garments with lasting flexibility,
comfort and shape retention.
For knitted fabrics, LYCRA®
FitSense™ technology is an ideal solution. It is a
patented water-based dispersion that features the same molecule as LYCRA® fiber, but in liquid form. This revolutionary innovation
is screen printed onto fabric containing LYCRA® fiber to provide lightweight,
targeted support across a range of garment types.
This
solution also helps streamline garment manufacturing through the elimination of
sewn-in panels or extra seams and offers unlimited design possibilities for
brands and retailers.

LYCRA® FitSense™
technology provides lightweight, targeted support across a range of garment types.
Dr. Yang explained: “The water-based
LYCRA® polymer dispersion adds power to garments for targeted compression,
support and lift. In this way, LYCRA® FitSense™ technology allows increased
modulus and recovery power in specific areas on the body where it’s needed,
providing a customized solution for consumers. ”
LYCRA® MyFit™ fiber is a
patent-pending fiber technology engineered with a new polymer designed to
deliver improved comfort and fit. The result is greater shape tolerance and a
customized fit experience for a range of body shapes within a size.

LYCRA® MyFit™ fiber delivers a customized fit experience for a range of body shapes.
Dr. Yang described the functionality
of the product: “Our LYCRA® MyFit™ fiber technology uses the new polymer
materials to change the order of the molecules so as to deliver fibers with
better elasticity. As a result, we can offer a customized fit experience for a
range of body shapes within a size.”
For woven fabrics, LYCRA®XFIT
technology uses unique technologies for producing fabrics with easy stretch and
great recovery, offering durable, comfort experience, as well as a variety of
apparel styles.
LYCRA® FREEF!T® technology can help
address consumer needs by providing the optimum balance of comfort in wear and
shape retention. Comparing to typical stretch fabrics, the fabrics using LYCRA®
FREEF!T® technology deliver a much lower compression force, hence offering more
freedom to move.
Only the authentic LYCRA® brand
fibers which fulfill the stringent standards are provided with LYCRA® brand
hangtags. The LYCRA® brand hangtags used by garment brands and retailers in
markets are an assurance of quality. As introduced, some prominent apparel
brands are applying LYCRA® technologies for their products, including Maidenform,ONLY, Jack
& Jones, etc.

Maidenform’s new shapewear provides innovative
ultra-lightweight fabric, and targeted ultra-firm control powered by LYCRA®
FitSense™ technology.

ONLY high-waist, skinny stretch jeans.
The fabrics adopt LYCRA® XFIT technology which provide fantastic fit and
comfort.

Jack & Jones men's slim stretch jeans crafted with LYCRA® FREEF! T® technology are fit, comfortable and breathable.
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