Emphasizes heavily
on customer-centered innovation, color management solutions provider Datacolor will
celebrate its 50th anniversary in the year of 2020.
At ShanghaiTex 2019,
Datacolor presented its two major highlights: SpectraVision spectrophotometer,
which is designed to satisfy customers conducting multi-color prints, trim, yarn, zippers and lace sample analysis, as well as ColorHub, which enables real-time visibility of mills’ color performance leveraging cloud
based data depository.
In an exclusive
interview with CTA, Dustin Bowersox, Datacolor Market Manager, Textiles
& Apparel, commented that big
data is undoubtedly the mega technological trend right now.
“Brands and
suppliers have been collecting consumer and production data for decades. The
gap has been around how that data can be easily dissected and analyzed and more
importantly what decisions can be derived from it. New solutions are making it
easier for the industry to make these critical product decisions that
positively impact quality and costs,” he said.
As introduced,
Datacolor’s ColorHub and other quality platforms display or communicate
objective data which allows critical decisions to be made at the point of
manufacture without the need for heavy brand oversight. This speeds up the
development process and gets product to the consumer much faster.
In addition, he said
Datacolor’s comprehensive digital color management solutions encompass all of a
brand’s and their suppliers’ processes that are impacted by color. This ranges
from initial color selection by design to delivery of final products to the
store shelf.
“A fully digital
approach to color management can ultimately pay for itself—not just with cost
savings, but with time savings and consistent quality as well,” he underscored.
Nowadays, the market
environment of the fashion industry is changing every day and the consumer
demand for personalized products is getting stronger.
“The timeline for
trend to consumer is much shorter than it has ever been. Thus the consumer
expects to find the latest styles with just a few simple clicks on their mobile
devices. This forces the entire textile industry to rethink their development
calendar/timelines. Unique fit and personalization are becoming more relevant
with today’s shoppers, which places more emphasis on smaller more agile
production processes,” Bowersox pointed out.
According to him,
the solutions of Datacolor help customers to keep up with the fast-paced
fashion industry and market demand. “Sourcing strategies are ever evolving!
Contingency sourcing plans have never been more important than it is today.
Having qualified incumbent and backup suppliers are essential in minimizing
risk to product delivery. ”
For example, he
said, Datacolor Certify is a color
assessment and lab audit programs that help brands, retailers and vendors
dramatically reduce the time and cost of product development. Brands gain
transparency into the capabilities of potential supply chain partners, and
mills have the opportunity to market their commitment to investment in critical
technology and skilled people.
Talking about the
latest collaboration along the supply chain, Bowersox said Datacolor launched SpectraVision with the support of several major
US retail brands and their supply chain. This new solution allows businesses to
objectively measure and digitally communicate the color of previously
unmeasurable materials, including multi-color textile prints, trim, yarn,
zippers and lace.
With the
introduction of SpectraVision, the textile industry can finally take full
advantage of the benefits of objective digital color measurement and
communication. Retailers and suppliers can save on color approval process costs
by decreasing strike offs, lowering color standard maintenance costs and
reducing physical sample shipments.
Furthermore, the solution can eliminate weeks in
the development and production process, allowing brands to get from concept to
consumer faster than ever before.