Huntsman Textile Effects has extended its HIGH IQ
performance assurance program to help mills, brands and retailers meet consumer
demand for garments with durable moisture management.
HIGH IQ Cool Comfort performance program is built
on one of the industry’s broadest and most advanced moisture management agents
to deliver durable, long-lasting performance.
As consumers around the world adopt more active lifestyles
and outdoor activities, the need for cool, dry and comfortable sports and
athleisure wear is on an upward trend.
HIGH IQ Cool Comfort performance program allows
garments to breathe, while at the same time, transports moisture away from the
body. This ensures consumers can stay cool, dry and fresh throughout. The
unique technology supports accelerated evaporation, ensuring garments dry
quickly for long-lasting comfort.
Only mills that meet Huntsman’s stringent
requirements earn the right to use the HIGH IQ performance assurance hang tags
as point-of-sale product branding. Updated hangtags and promotional materials
are available to support mills and brands in communicating the benefits of the
HIGH IQ Cool Comfort performance assurance program.
The technology that drives the HIGH IQ Cool Comfort
program complies with the requirements of bluesign for safe and sustainable
textile production. Furthermore, fabrics produced with HIGH IQ Cool Comfort
moisture management are suitable for STANDARD 100 by OEKO-TEX certified textile
products.
“Today’s consumer seeks comfort and performance in
their active lifestyle. With Huntsman’s HIGH IQ Cool Comfort performance
assurance program, we offer durable moisture management so your garment remains
breathable, stays cool and attains the comfort of cotton. Unique quick-dry
properties created by the natural microclimate of the garment help to reduce
post-exercise chill, making the effects highly suitable for sports and active
wear,” said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects.
The global leader in intelligent effects, Huntsman
Textile Effects developed the HIGH IQ global performance assurance program to
help mills, brands and retailers produce high-performance textiles with
built-in sun protection, freshness, friction protection and water repellence,
in bright whites and color that lasts. The program is based on innovative dyes
and effects and unparalleled technical support and application know-how from
Huntsman Textile Effects to help mills improve their productivity and
competitiveness.
Other intelligent effects under HIGH IQ include:
• HIGH IQ Repel performance assurance program is designed to help mills, brands
and retailers meet global demand for eco-friendly apparel with rain and stain
protection. Combining innovative durable water repellent finishes with
unparalleled technical expertise, the HIGH IQ Repel program provides durable
eco-friendly and sustainable protection for every performance need: everyday,
outdoor and extreme adventures.
• HIGH IQ Lasting White performance assurance program delivers very high and
brilliant whites on cellulosic fibers, combining our latest generation of
well-known UVITEX Fluorescent Whitening Agents. With environment-friendly
fluorinated (C6) or non-fluorinated stain repel and release technologies, the
fluorescent whitening agents used under the HIGH IQ Lasting White program
ensure garments keep looking new for longer.
• HIGH IQ Sun Protect performance assurance program provides an Ultraviolet
Protection Factor (UPF) of up to 50 and above, providing the highest level of
protection for the lifetime of a garment. Tested against the highest industry
standards, HIGH IQ Sun Protect guards against damaging UV-A and UV-B rays to
ensure maximum protection. It does not impair the natural aesthetics of the
fabric, and prolonged exposure to sunlight and multiple laundering will not
degrade the protection or fade the colors.
• HIGH IQ Lasting Color performance assurance program is powered by specially
selected NOVACRON dyes. Fabrics made using the HIGH IQ Lasting Color program
will not fade, and there is little risk of color staining on other garments
during washing.
• HIGH IQ Lasting Color eco performance assurance program relies on Huntsman’s
award-winning AVITERA SE reactive dyes to reduce water and energy consumption
by up to 50% compared to best-available technologies. Excellent washing-off
performance shortens processing time and increases productivity.